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Email


Enhance your media mix with email
marketing, one of the most effective
and affordable methods to connect
with customers and prospects.

 

 

 


 

  • DETAILS
  • HOW IT WORKS
What Is Email Marketing?

Any type of communication conducted with customers or prospects via email can be considered email marketing.

 

Specifically, email marketing focuses on:
• Sending direct promotional emails to try to acquire new customers or
   persuade existing customers to buy again

Sending emails designed to encourage customer action, build and
   maintain loyaltyand enhance the customer relationship

• Placing your marketing messages or advertisements in an email sent
   on the other company's behalf, known as list rental


Why It Works and Why It Should Be Part of the Media Mix

Email marketing is generally one of the most cost effective forms of communication. It lets you deliver your message to a targeted group (unlike a website, where people have to come to your message). When done correctly, email marketing has proven results.

 

Email works because it:

Is driven by data collected from interested individuals

Allows marketers to target based on many data points

Drives direct sales

Builds relationships, loyalty and trust with customers

Supports sales through other channels when integrated into a marketing plan


Why should email marketing be part of your media mix?

Simply put, email marketing generates high returns on investment. For every $1 spent, it produces on average a $50+ ROI. Compared to other forms of media such as print catalogs ($1/$7.20) and non-email Internet marketing ($1/$21.08), the value of email marketing is evident.(1)

(1) source: Direct Marketing Association Power of Direct report October 2006

Why You Should Partner With VerticalReach

Maximizing returns from your email marketing campaign requires not only access to the highest quality emails lists, but also expertise, a solid strategy and knowledge of best practices. Every company has unique marketing objectives and challenges, and needs an industry leader with the expertise to provide personalized advice on getting the most out of their email campaign.

 

VerticalReach is a leading provider of permission-based email marketing solutions, strategy and services, sending out over 40 million marketing emails each month for clients in multiple verticals.

 

Backed by the strongest commitment to client success in the industry, access to the highest quality organically built, opt-in email lists, a dedicated client services team, unrivaled expertise in email marketing best practices and the best people and technology, VerticalReach is your partner for email marketing success.

Step 1: DISCOVERY

Discussion focusing on products, objectives, goals, and past marketing efforts

 

Step 2: ALIGNMENT

Match product, demographics and current objectives with lists in current network

 

Step 3: RECOMMENDATIONS

Provide email media plan detailing which lists best match demographic, goals and budgets

 

Step 4: IMPLEMENTATION

VerticalReach handles all communication, set-up, delivery and tracking. Client only needs to provide the creative

 

Step 5: RESULTS AND NEXT STEPS

Evaluation of results to capture success factors and implement them into future efforts

 

ADVERTISER SOLUTIONS


 

Email

 

Online

 

CRSP

 

Direct Mail

 

Newsletters

 

Lead Generation

 

Creative Services

 

Verticals

 

Audience Profile